+=+=+=+= SIM's INSIDER REPORT =+=+=+=+ ISSN 1710-0739 E-Zine #155 August, 2005 The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting- edge tools, tips and strategies for internet marketing, online advertising and website promotion. Note: This report is also available as a digital Web Book... http://startupinternetmarketing.com/sir/155.exe If you prefer to download it in ZIP format, click here http://startupinternetmarketing.com/sir/155.zip IN THIS ISSUE -> Tip of the Month -> Best of Weekly Reports -> Tips, Tools & Resources -> Feedback & Contributions -> Food for Thought -> Classifieds -> Administrivia First, a warm WELCOME to all new subscribers. You have to check this out... It's an amazing new marketing tool that uses MP3 audio files as an incentive to compel the listener to take a specific action like joining your mailing list. You can have locked and unlocked files, and this is where it really gets interesting... Unlocked files will play when the prospect executes the free Player that you sent to them. After the file plays it can display a graphic image or banner and trigger a redirection to any web URL. "Locked" audio files can be triggered to unlock when the prospect takes some desired action like joining your mailing list, or ordering a product, or visiting a web site. It's the most innovative marketing tool to come along in quite some time. Check it out here... http://www.startupinternetmarketing.com/la Regards, Dan Porteous Featured Sponsor's Message: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ >>> Free Advertising Form Post your ads to thousands of people 100% free. Simply register with the Free Advertising Form and you will be able to post your ads and get your own web site promoting numerous Clickbank products for you. Check out my free advertising form webpage at http://www.startupinternetmarketing.com/fafws Post your free ads here... http://www.startupinternetmarketing.com/faf ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~ TIP OF THE MONTH ~~~~~~~~~~~~~~~~ Make viewing EASY. See this report with your web browser. (graphics, hyperlinks and all--much easier and more fun to read) Clicking on the following link will take you there... http://startupinternetmarketing.com/ezines/keywords.html ~~~ How to Build Massive Keyword Lists As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines. Why? Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches performed a day have never been searched before. He also said: "When performing a search most surfers give a 2-4 word query." So here are my top 18 recommended ways to build massive keyword lists: 1. Visit your competitor's web pages and look in the title and meta tags. 2. Search for brand names in Google's Sandbox. This will return additional keywords that searchers entered when using the brand name. You can also enter regular keyword phrases and get related keyword phrases that have been searched on Google. Link: https://adwords.google.com/select/main?cmd=KeywordSandbox 3. Look over your past customer testimonials, and see if there are any keywords you can use. This strategy lets you get inside your customer's mind to produce more market centric keywords. 4. Consider synonyms. A synonym is a word having the same or nearly the same meaning as another word or other words in the language. Enter your keywords into Roget's Theasaurus for a list of related synonyms. Also visit LexFN. Links: http://thesaurus.reference.com & http://www.lexfn.com 5. Think of singular and plurals keywords. 6. What about verbs? Example: Ride, rode, ridden, ridding, rides. 7. Use hyphenation and variations. Example: off-shore, offshore, off shore. 8. Consider domain names. Many people enter domain names into the search engines rather than their browser address bar. Example: cnn.com. In June 2005 cnn.com was searched 843,256 times on Overture.com. 9. Get books on your subject and use the terms in the index and glossaries to grow your keyword lists. 10. Download a free copy of Weblog Expert Lite. Then ask your web host how to download your raw stats files. Run them through the software and you will then discover every possible keyword combination that surfers have used to find your website. Link: http://www.megastep.com/wle 11. Use Wordtracker. What does Wordtracker do? "... helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered." Wordtracker is an essential tool to use. Link: http://www.keywordlistbuilder.co.uk 12. Then go to the Overture Keyword Suggestion Tool. Enter in a keyword and Overture returns all the prior month's searches that include your phrase. The problem with the Overture tool is that it doesn't give you the exact way that the search was entered. This is why it is essential to use a tool like Keyword Tumbler (see # 18) to generate the maximum possible number of keyword combinations that a user might enter a search phrase into the engines. Link: http://inventory.overture.com 13. Use abbreviations and misspellings. A good misspelling tool is Search Spell. Search Spell uses actual misspellings entered into the search engines. Misspelled Keywords is another software tool that will literally create thousands of misspellings for any given keyword phrase you enter into it. Link: http://www.searchspell.com/typo & http://www.misspelledkeywords.co.uk 14. Use acronyms. An acronym is a word formed from the initial letters of a name. Example: due diligence becomes DD. A good acronym generator is Acronym Finder. Link: http://www.acronymfinder.com 15. Combine your keyword phrase into one word. Example: strawbale houses => strawbalehouses. 16. Use "space" and "+" with keywords. Example: - strawbale+houses - strawbale +houses 17. Visit Crossword Compiler and download their demo software. Plug in your keywords and discover a multitude of additional words. Link: http://www.crossword-compiler.com 18. Once you have your list compiled visit Keyword Tumbler and download the free software. Put your keywords into a text file and then let Keyword Tumbler generate multiple variations of each keyword phrase you have... instantly! Link: http://www.keywordtumbler.com It does this simply by mixing the words in each phrase around. Example: "horses for sale" generates a list like this... horses for sale horses sale for for horses sale for sale horses sale horses for sale for horses As Perry Marshall, author of the Definitive Guide to Google AdWords said at a recent seminar: "Every combination of keywords that somebody could conceivably type in on Google is a market." Link: http://www.megastep.com/pm I hope you have found this advice useful? It's the exact same procedure I use everyday when fighting the pay-per-click wars. (c) 2005 Megastep International - All Rights Reserved About the Author: Rob Taylor has been marketing online since 1996. Take advantage of his battle tested marketing strategies that could quietly make you five figure cash profits every month. Subscribe free to his high content newsletter at http://www.megastep.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SIM's "Tip of the Week" back issues are available at... http://www.startupinternetmarketing.com/ezines/ ~~~ ~~~~~~~~~~~~~~~~~~~~~~ TIPS TOOLS & RESOURCES ~~~~~~~~~~~~~~~~~~~~~~ Amazingly Simple This special report by Mark Hendricks and Michael Nicholas reveals an amazingly simple internet strategy that will make you money and build your list fast - even if you have no product of your own to sell. Free ebook download here... http://startupinternetmarketing.com/dl/simple.pdf ~~~ SEO Made Easy Search Engine Optimization Made Easy is a 90-page report in PDF format by search engine expert, Brad Callen. This free ebook is highly recommended - download here... http://startupinternetmarketing.com/seo ~~~ PayDotCom.com If you're selling products/services online, I have good news for you... Paypal has launched a new system to collect online credit card payment and it provides a build-in affiliate program just like Clickbank. It goes far beyond Clickbank and it's free to join. Open an account by clicking here... http://www.startupinternetmarketing.com/pdc ~~~ FREE WEB BOOKS Internet Marketing Basics If you're not TOTALLY familiar with the BASICS of marketing online then you owe it to yourself to grab AND read this dynamic 39-page report by Shelley Lowery. She discusses the many aspects involved with bringing your business online... http://startupinternetmarketing.com/tools ~~~ The Birth of a Professional Website This free download is brand new and available from the SIM site ONLY. It's a compilation of 10 articles by Shelley Lowery that completely covers the job of launching a professional website. Get it at... http://startupinternetmarketing.com/birth ~~~ Syndicate Your Headlines Using RSS RSS is quickly becoming the standard choice for delivering syndicated web content. Have you ever wanted to syndicate your own content? RSS may be just what you've been looking for. This report by Shelley Lowery will get you started... http://startupinternetmarketing.com/rss ~~~ FREE COURSES We have a large selection of free courses waiting for you at http://www.startupinternetmarketing.com/fc Courses: *Mastering Search Engine Placement *25 Secrets eBay Doesn't Want You To Know *Netwriting Masters Course *Affiliate Masters Course *Service Sellers Masters Course *Webmaster Business Masters Course *Make Your Net Auction Sell *Make Your Price Sell, The Masters Course http://www.startupinternetmarketing.com/fc ~~~ * For more great tips and tools, visit our website: http://www.startupinternetmarketing.com/fr ~~~~~~~~~~~~~~~~~~~~~~~~ FEEDBACK & CONTRIBUTIONS ~~~~~~~~~~~~~~~~~~~~~~~~ Additional Reports for you this month... How to Avoid Email Nightmares These four tips could help protect you from identity theft, credit card fraud, or a complete computer takeover. All of which can happen without you even knowing about it! http://startupinternetmarketing.com/newbies/email.html Mastering Google AdWords Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours http://www.startupinternetmarketing.com/tips/masteradwords.html How to Set Up a Successful Google AdWords Campaign If you are looking for a fast way to market your products or business, then Google AdWords is a great solution. You can set up an AdWords campaign within a few minutes and be making good money within days... http://www.startupinternetmarketing.com/tips/how2adwords.html ~~~ . . . If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's free Send your tips, questions or answers to: mailto:sir@startupinternetmarketing.com?subject=Q_&_A ~~~ ~~~~~~~~~~~~~~~~ FOOD FOR THOUGHT ~~~~~~~~~~~~~~~~ Using Keyword-Rich Subdomains Keyword rich domain names have always been a good way of getting improved rankings in search engines, but the cost of all those domain names can be prohibitively expensive. The submitter of this idea suggests that you use subdomains for this purpose instead of regular domains. In other words, I might use... http://TrafficBuildingIdeas.trafficology.com http://SearchEngineRanking.trafficology.com http://HowToGetMegaTraffic.trafficology.com (and since some search engines prefer "white space" between words...) http://Traffic-Building-Ideas.trafficology.com http://Search-Engine-Ranking.trafficology.com http://How-To-Get-Mega-Traffic.trafficology.com Most webhosts will allow you to set up a handful of subdomains (often up to 100!) like this for free, or for a nominal charge. These subdomains should, of course, contain unique content to justify their existence, and point to your "real" site. *from http://www.trafficology.com ~~~~~~~~~~~ CLASSIFIEDS ~~~~~~~~~~~ Our sponsors and advertisers help bring this newsletter to you free of charge. Please support them. >>> AUTOMATIC UPDATING CONTENT Fresh content is what keeps the search engine spiders coming back to your site, gaining you more traffic and more traffic equals more signups, sales, customers and profits. This product normally sells for $24.95 BUT -is available NOW for just $9.95 - resale rights included. http://startupinternetmarketing.com/instant/content/ >>> 1001 NEWBIE FRIENDLY TIPS! Discover 100's of Practical and Usable ideas to help you start your online business, and the simplest ways to implement them. Learn how to maximize your site's profits with these proven strategies... http://startupinternetmarketing.com/instant/newbie >>> INVEST IN THE BEST... Get the best internet marketing training available today... Why? Because YOU DESERVE IT. Corey Rudl's "Insider Secrets" training course is undeniably the BEST training to invest your time and money into. It's NOT cheap... BUT it's worth every penny!!! http://startupinternetmarketing.com/is >>> TRYING TO BUILD A BUSINESS ONLINE? Web Business Gotcha Frustrated? Come WATCH a successful business being built... What you see may SHOCK you! This is Jim Daniels "flagship!" http://startupinternetmarketing.com/ezwbb ~~~~~~~~~~~~~ ADMINISTRIVIA ~~~~~~~~~~~~~ Thanks for reading our free "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate it - I know I certainly will. Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html Was this issue forwarded to you by a friend? Grab YOUR own free lifetime subscription here... mailto:sir@startupinternetmarketing.com To unsubscribe from future mailings click here: mailto:danp@nt.net?subject=REMOVE-TIPS Need to change your email address? Just send the following email - FROM your NEW address with the OLD address in the body of the email... mailto:danp@nt.net?subject=SIR_ADDRESS ~~~~~~~~~~~ Legal Stuff ~~~~~~~~~~~ We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report. Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles. Be responsible. Always do your own Due Diligence before responding to any offer. The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous mailto:danp@nt.net ISSN 1710-0739 (C) 2004 Startup Internet Marketing - All Rights Reserved No part of this publication may be reproduced in whole, or in part, without the express written consent of the publisher. Startup Internet Marketing 53 McKelvie Avenue Kirkland lake, ON, CA. P2N 2K6 Tel: 705.567.3519 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This newsletter is DELIVERED in both web book and .TXT formats by the business automation software - Mailloop. For the complete story on this software visit... http://startupinternetmarketing.com/ml ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~