The Real Gold Is In the List
Are you a one shot, hit-and-run marketer, or do you appreciate
that the real gold in business is in the list?
Rather than focus on one-shot deals, savvy marketers realize
the value of a good list, and seek ways to expand and derive
more value from theirs.
What kind of lists am I talking about? On the Internet, an
opt-in list of customers, or others who've agreed to receive
regular communications from you. Or it may be an offline list
of postal mailing addresses, telephone, or fax numbers.
The best list is a targeted one, comprised of those who are at
least familiar with you; with whom you've already developed
a relationship of trust. Ideally, it's made up of those who've
already done business with you, or have at least expressed
a sincere interest in similar types of goods you offer in the
past. It's NOT a list of randomly gathered (untargeted) contact
information, whether email addresses to which unsolicited spam
messages are sent, or otherwise.
Once you've developed a good, targeted list, you have a valuable
asset. For example:
If your home or office caught on fire, and you were only allowed
to save one business item, what would it be? For many marketers
it would be their list. It would be the one thing that would
best help them start over from scratch.
- Valuable time, effort and expense are invested in gaining
customers. Customer acquisition is one of the largest marketing
expenses. Many marketers toss this investment out the window by
selling one thing to a customer, one time, and forgetting about
them forever. A good list, on the other hand, lets you market
your goods and services much less expensively.
- Additional sales to previous customers are often easier to
make and more profitable than the initial sale. A relationship
of trust has been built, provided the customer is satisfied with
his/her purchase and the service received.
- You gain leverage. When you approach others to arrange joint
ventures, for instance, ownership of a sizeable, properly
targeted list is a bargaining tool worthy of consideration.
- You can sell advertising to others who want to market to your
- Repeat business is crucial to the success of virtually all
businesses. With a good list you stand a much better chance
of turning buyers into life-long customers.
- You have a built-in audience to which you can quickly roll out
new offers of products or services.
After reading this, perhaps you're now thinking "But Marty, I don't have a list." Well, now you know how valuable a properly
developed and targeted list can be. And if you already have one,
you've just been reminded of its value. Grow it, groom it well,
and profit from it accordingly.
More Helpful Resources...
Marty Foley can help you rapidly grow your opt-in email
subscriber list NOW with the Opt-In List Builder Service at:
http://profitinfo.com/list-builder Check out other
proven resources and strategies he offers for building your
low-risk, high-profit Internet biz, at: http://ProfitInfo.com
and the proven, winning affiliate programs he reveals, at:
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