Just because you put up a website does not mean that anybody will
ever see it. There are millions of websites out there and they are all
competing for visitors. To draw people to your website you must remember
three things: One: PROMOTE! Two: PROMOTE! and Three: PROMOTE! When you are
done, then you can go ahead and promote some more! Yes, it takes time and
energy - but with the right promotion you can have a successful website!
If you don't promote, you could try to sell hundred dollar bills for fifty
cents on your website and you still won't get any visitors.
There are many ways to promote your site and many more ways being
invented every day. You have to stay on top of things. Changes on the
internet happen very quickly and if you don't keep current you will find
yourself left in the virtual dust, so to speak. Here are some resources
for promoting your website:
The best way to start promoting your website is to submit
it to search engines. Start with the major search engines and work your
Free Search Engine
UPDATE: Microsoft has taken over both these services
(they are no longer free)
Addme You fill out
one form, then submit your site to 34 different search engines. You submit
the information to each place individually, so you can decide where you
want to send your site. You simply hit the submit button next to the
search engine you want to submit to. Unfortunatly, they only put three
search engines on a page so you have to go to more than 10 pages to submit
to all the engines.
AddURL Easy to use,
you can get an ID and come back using it and a password, you submit your
site to umpteen billion sites (I'm not sure just many.) It doesn't just
submit to search engines, it also submits to other sites as
Banners Like LE, however you get 2 impressions for every three banners
Kinda like LE, same deal. You display 2 banners, your banner is
displayed. Slower server and less people involved. I'd go with LE over
Almost the same thing as LE. You get the ratio of 2:1 like LE,
however clickthroughs are worth more than that. It's actually better
than LE in my opinion.
have a "link exchange" of their own for member pages. You can also
get free web space here
The HomePage Club
This is exactly what it sounds like. Among the club they trade
links, hints, etc. They have a couple webrings. More or less, it's
just a club to help each other out.
Webring You join a
webring, and put a ring graphic which allows people to navigate the ring
on your page. There are tons and tons of webrings (including 13 (I think,
is it more?) on Sailor Moon.)
The Rail The Rail
is basically a webring. It shuffles the order its in every day however,
which is kind of neat. And they also have different
Web Promotion News, Tips and
VirtualPROMOTE This site is the
absolute best for learning how to promote your page. It doesn't have step
by step directions, but more or less explains the idea, myths, do-not's,
and other stuff. It's a lot to read, but it's well worth it. Before you
join any banner swaps or buy any advertising, check this site
Tips This section of the SIM site gives you lots of useful information on promoting your
website. There's a section on guerrila marketing tactics that you should
While were at it, you might want to consider starting
your own mailing list. You can ask your visitors to "sign-up" to receive
news and information about your website. One word of advice though,
don't SPAM anyone! SPAM means that you just collect email addresses
off the internet and then send unsolicited e-mail to promote your website
(or whatever else). The problem is that this is generally frowned upon and
(especially with free websites) is a good way to get your website kicked
off their servers.
As you can see, there are lots of free ways to promote
your website. There are many more that you can pay for, if you so desire.
All of the sites listed above will have plently of links to other
promotional sites where you can look around and get a feel for the
direction you want to go in. Keep in mind the following:
- Never rely only any one way of promoting your site.
Also, never rely on any one company exclusively. Always have a backup
plan. Businesses on the internet can be here today and gone
- Always try to have some fresh content on your site.
This will give people a reson to come back, and may also get you a
better placement with the search engines.
- Include some free information or useful tips on your
website that would be beneficial to the average person. You have a much
better chance of selling them something if they like the free
information they see on your site.
- Never start promoting your site until it is actually
up and running! Everyone is sick to death of landing on a site
just to find construction signs or slightly tantalizing information of
what is "coming soon". It has been proven again and again that grandiose
claims of things yet to come almost never materialize, so anyone
visiting your site in such a state will not be returning anytime
- Always leave an email address on your site and respond
promptly to any inquiries you receive. Would you send money to someone
who did not answer your questions about their product or service in a
timely manner? I thought not.
What? You still here???? GO PROMOTE!
What are you WAITING FOR???
Marlon Sanders provides tips and tools for boosting your click throughs and making more money from your affiliations. For tools and strategies to make money from your website check out Marlon's Webmaster Tips. He also shows you how you can make money when people LEAVE your web site...