What Have You Done Today To Promote Your Business?
Promoting your business on the internet is a never ending
process. You cannot afford to place some advertisements and
then sit back to watch the results roll in. To do so would
doom your business to failure. Instead, each day, you need
to be doing something to promote your business.
So what are some of the things you could be doing each day
to promote your business? I will run through some ideas for
you. This is not a complete list - just some ideas to get
Write An Article.
A great way to demonstrate your expertise and to entice
people to your web site is to write an article and submit it
to various newsletters. Ensure that you choose newsletters
your prospective customers are likely to be reading. Ensure
that at the end of your article is a resource box that
refers the reader to your site or your ezine.
Place Some Free Classified Ads
Look for places where you can place some free classified
ads. A good place to start is the classified ads at Yahoo.
This is a high traffic site that is well worth posting to.
If you don't get responses to your ad on Yahoo - then it is
likely that you won't get results anywhere else also. So
spend the time to get your ad right on Yahoo before trying
other places. Test and test and test until your ad is
pulling responses on Yahoo. Then place it in other free
classified ad sites.
Amend your site or add to your ezine a request that your
visitors to refer your site to their friends. If you don't
ask people to do this, they usually won't. It doesn't take
much to add this request. Recommend It http://www.recommend-
it.com/ is worth having a look at and trialing on your site.
Develop A Doorway Page
Spend some time developing a doorway page based on some
specific keywords that relate to your site. Once you have
done this, submit the page to the search engines. It is wise
to spend time working on improving your rankings in the
search engines. After all, they do provide a stream of free
targeted traffic. The only cost is your time to get your
page just right to achieve higher rankings.
Add Interesting Content
Add a new page to your website that contains content that
your visitors will be interested in reading. Ensure that the
page is submitted to the search engines also. This page
could be an article you wrote for your ezine (or other
ezines) or something topical that your visitors will find
useful. Again, demonstrate your expertise and through this
work on building trust with your visitors. Trust will
translate into orders for your product or service.
Bid On Some Keywords
There is a new breed of search engine that allows
advertisers to bid on certain keywords. The advertiser pays
for the traffic sent to their site. For example, if you have
a health business and your best key words are "low fat diet," then you can bid on these words. If no-one else has
bidded on these words, you may be able to bid as low as
$0.01 - therefore, for each visitor they send you, you pay
one cent each.
The best search engine available is www.goto.com - they
provide a very good service and are worth checking out. A
very good resource listing many pay per click search engines
and resources is http://www.PayPerClickSearchEngines.com .
Look For Reciprocal Link Opportunities
Spend a little time looking for places where you can request
reciprocal links. These are almost as effective as the
search engines in providing free targeted traffic to your
web site. Consider sites where you can have your articles
appear with a link to your site. Be creative in your
thinking and don't just search for opportunities to trade
links. Don't be afraid to ask for other sites to recommend
your site to their visitors.
Review Your Banner Ads
Is there any way that you can improve the click through rate
of your banner ads? Consider the design of your banner. Test
some improvements and see what difference they make. Look
for ways that you can improve the targeting of your banner.
Maybe even look at changing banner exchanges or joining an
additional banner exchange that could provide you with
better targeting opportunities.
The ideas I have discussed above are just some of the things
you can do to continually promote your business on the
internet. It is important to remember that you need to be
doing something everyday to promote your business. This list
should help you get started.
Article by Kevin Sinclair, CPA, of Be Successful! Business &
Personal Success Resources http://www.ksinclair.com/. He
is the author of 2 free ebooks: "Success Secrets" &
"How To Choose A Home Based Business". Kevin is also the publisher
of "Be Successful News" - a free ezine dedicated to your
online business success - to subscribe, send a blank email
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