How a Targeted Linkage Campaign Compares to an SEO Campaign
Today both targeted linkage and search engine optimization (SEO)
campaigns require an investment. Want to know where you'll get
the most bang for your buck? 'The answer is...'
Let's say you've got a search engine optimizer working to get
you great search engine positioning. This is important to do,
but even when you're #1 on Excite, you still have to wait for
people to find you through that particular search engine.
But let's say you're not #1 on Excite, or even #100. In fact,
your site is nowhere to be found on Excite. You've got to start
from scratch, and as of 4/01 your listing on Excite can take up
to 10 full weeks to appear.
And then, this could happen: after waiting 10 weeks you discover
that you didn't get a satisfactory ranking on Excite. Obviously
you'll need to adjust, then submit again. Then wait up to 10
That's as long as 5 months of fiddling around with your Excite
rankings to get the results you want - IF you get the results
There's no guarantee, which is why most search engine optimizers
don't like to be locked into your positioning on any one
particular search engine. Instead they'll work to get you top
10-30 positioning for x number of listings on x number of major
Because of the time involved, a realistic SEO campaign needs at
minimum a 3 month window of opportunity. Your SEO must have this
flexibility to deliver quantifiable results. So if time is an
important factor, you'll need to take this into account.
For a targeted linkage campaign, count on 30 days to begin
seeing measurable results. With proper followup, the traffic
flowing into your site from these links will only continue to
There's one other thing to consider: although search engines are
used by around 83% of the population online to find resources,
currently they index less than 30% of the Internet overall.
Which means that more than 70% of all Internet resources cannot
be found through the search engines at all.
That's worth thinking about, and it raises this question: 'If
people can't find resources through search engines and
directories, how DO they find them and where do they look?'
The answer is, 'through links'. After search engines, this is
the 2nd most popular way to find anything online, and opens the
door to a much higher percentage of the Internet's resources
than search engines can offer.
These are a few key contrasts between targeted linkage and SEO
work, but here's the REAL difference:
Targeted linkage reaches out to YOUR online community to find
your target audience and build your network, where an SEO
campaign is to do with the enhancement and effective submission
of your Web site assets.
Targeted linkage finds the sites where your target market
gathers, then establishes a direct link from that site to yours.
In this way it brings you one step closer to reaching your
market - people frequenting sites in your market niche can find
your site there, and no longer have to use search engines to
It's a more direct approach, and there's another benefit: where
search engines change their ranking algorithms regularly which
causes your position to fluctuate, a link on a high traffic site
can stay posted for months or even years. If your site offers
valuable content, it delivers real value to a linking site
because it enhances what they offer to their visitors. That's
why they want your link.
Are we saying 'the heck with search engines, concentrate on
links'? Not at all - some of our best friends are SEOs. These
search engine experts have driven substantial traffic and paying
customers to our sites. We thank them and highly recommend them!
What we are saying is... 'Do BOTH'. Invest in your online
marketing today and you are investing in a bright future,
because your Web site is an asset that continues to grow.
Targeted links enhance your listings with the top 19 search
engines today, and you'll be more visible and a recognized
'player' in your niche market if you place well on the major
search engines and directories.
There's a symbiotic relationship here, so go ahead: use it to
Article by Scott T. Smith of Copywriting.Net. Generate MORE
sales with your Web site copy. For a free writing consultation
visit http://www.copywriting.net or call 1.800.798.4471
(toll-free in the US). For a free consultation on a linkage
campaign for your site, visit http://www.linkagexpress.com.
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