Rank and File: Server Redirects
Server redirects are not exactly an enthralling subject,
until you realise just how POWERFUL and useful these things
are. Reasons including; easier site management, professional
looking links to use in email, nearly fool-proof affiliate
link cloaking and preserving your search engine ranking
should convince you that it's worth five minutes to grasp
this very simple technique. There's nothing to buy: your
site's web server already has this facility.
jl scott, the Director of iCop, came up with a question
about redirects. She had noticed that, with her page
redirects to cloak affiliate URLs, her redirect pages come
up for a couple of seconds. Whereas, my redirects go
straight to the page they're calling. And, naturally, jl
wanted to know what I was doing differently ...
First of all, I should explain that jl was using what's
termed as a meta-refresh. You may be familiar with them,
where you make an HTML page for the redirect you need and
put a tag something like this in the head of the document:
<META HTTP-EQUIV="refresh" CONTENT="0; url=
This method is fine and it works. When someone visits the
page you made, they do see it for a moment or two, before
the refresh kicks in and takes them off.
Where it falls down is, because these aren't totally
fool-proof for cloaking purposes (people CAN switch off
redirects, or stop the page to discover the link in the
code) and they're NOT liked by the search engines.
So, let me tell you about the method I am using, which,
you'll be pleased to hear, works fine for both of those.
My links are formatted simply:
To the "naked eye" that looks like I have a directory on my
server, called "i-cop". You'd probably assume there is an
index.html in it, using a redirect similar to the one above.
That I use a mass of similar links, might lead you to
believe I have a huge mess of sub-directories on my site
and that I will never be able to find anything!
Not so! Because my redirects are done by a mixture of magic
and slight of hand, known as "Server Redirects". There's no
mess and confusion, as none of the pages actually "exist!"
This is a tip I picked up from Michael Campbell, who is
advising people to put affiliate links inside of server
redirects -- that is doing them via the .htaccess file.
You'll understand why in a moment ...
First off, I want to make sure you understand what an
.htaccess file is. So I'll wait here while you scan the:
Comprehensive guide to .htaccess
You also need to know that this works on Unix servers
(that's most of them), but not on NT.
Once you know what an .htaccess file is, how to upload it,
etc., we can make one and configure your redirects in the
file. If you're using Windows, you MUST use a plain text
editor like Notepad. Word or any of those other fancy things
will NOT do. Mac users will need to ensure they "save as"
a Unix text file with BBEdit, to get carriage returns.
The redirects are written in the following format:
Redirect /i-cop http://www.i-cop.org/ref.cgi?id=tucats
That is, each one (on it's own line) comes in three parts.
1. Redirect (and then a space)
Followed by ...
2. /i-cop (i.e. forward-slash, the name you call it and then a
Thus ... if someone requests (clicks on):
.. i.e. the URL that you want people to visit
(be redirected to).
The .htaccess file is read and the server says hey, there
isn't a real page called that, but I do have instructions
to send you instead to ...
... and off you go. In just a trice. Invisibly.
(Yes, you can click on the link to try it out.)
When you are done, you save it as .htaccess (yes that's a
PERIOD and htaccess as in no name and that extension. If
your computer won't let you do that, you can save it and
upload it as a .txt file and re-name it via ftp. BEWARE
though, it will likely "disappear" from view once you upload
or re-name it. Do not be alarmed. This is quite normal. Just
try a link to assure yourself that it is really there. :)
Now here are the added advantages to using this method:
1. Easy Site Management
It's just a simple text file. I have mine hovering around
open most of the time so it's easy to add something and re-
upload it. The links then work anywhere. It also acts as
handy a reference list to keep track of all my affiliations.
If links need to be changed, it's a simple matter to alter
them wholesale from one location. By using these links on
web pages, as well as in email, there's no messing about
trying to find the "offending" link through 101 HTML pages!
Yes, you can also use them internally, for pages you moved,
renamed or removed or that are just too long to use in
email. Just follow the same convention and give the full URL
to the new page on your site. One example of that I use is:
You'll notice that you do go to a page on my site, but it is
a bit long winded for email and breaks in half:
2. Preserving Your Search Engine Rank
You lose "points" with some Search Engines by giving away
page scores to affiliate (or other outside) links going off
your site. Using this method to link to what the engines
will basically see as "internal pages" (despite them being
non-existent), helps preserve your rank.
3. Keeping Hold of Your Commissions
This also acts as fool-proof link and commission theft
cloaking. Specially useful where these are Clickbank links
that can be altered, not just from email, but also the ones
online. Anyone can hover over a link, read the destination,
copy and adapt it. Not with this method, they can't!
in other browsers, such as Opera. This works on the server,
so it doesn't matter what setup your visitor has.
Oh sure, the real URL will still show up in the browser
afterwards, but they'd had to click to get there and so
are already tagged with your affiliate tracking cookie.
(You could add another layer to this, by configuring the
affiliate links in a link tracking program, then listing
the tracking URLS in the .htaccess file.)
Disadvantages? None that I know of.
My .htaccess file also includes a LOT of other information
and uses, as well as a LONG list of links, so that the file
now weighs in at around 19 K. It's still very fast.
There is however one WARNING:
You may already have an .htaccess file that is doing
something that your site needs it to do; if you have custom
error pages already set up, if you have a login area for
members, a forum with passwords, etc.
You may not know this, because it frequently does not show
up in the list of files you'll see in your ftp program.
Uploading a new .htaccess file for the first time should
therefore be viewed with extreme CAUTION.
If you do already have one, then no problem, you can just
keep adding stuff to the one you've got.
If you've used a web designer, or had a programmer add
something to your site, those would be the people to ask
before proceeding. If you've done it all yourself or are
starting a brand new site you SHOULDN'T run into trouble.
(SmartFTP - FTP Client featuring easy site management.
Want to see your .htaccess and other "hidden" files in the
server? You'll be able to with SmartFTP, meaning more
control and less room for error. It's free at http://www.smartftp.com)
. . .
Copyright © 2003 Pamela Heywood
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