Many web sites, even those owned by people we all think of
as gurus in the Internet marketing business, have large
sometimes running to dozens of lines of code.
But did you know that this common practice can have a
negative effect on your search engine listings, by pushing
your major keywords down the page?
In terms of search engine ranking, it's generally accepted
that the higher your keywords are on the page, the better.
This easy-to-follow article will give you two easy ways to
friendly, improve your search engine position, and give
your traffic levels a nice boost.
1. Move the script to the bottom of the page
moved to just above the closing body tag on your web page,
without affecting the functionality of your web site.
The best way to do this is simply to test it out and see if
it works - if you don't experience any adverse effects and
your site appears to continue to perform normally, stick
Your keywords will suddenly be much higher up the page, and
your site may even load quicker too with all the code at
If you wish, you can also combine this method with the
second method as described below.
2. Externalize the script into a .js file
This method has the added advantage that the external .js
visitor's browser, meaning that on subsequent visits your
web page will load faster.
It also means you can have the same code on a number of
different pages, yet only have a single file to modify and
maintain when you want to adjust the script.
Ignoring the opening and closing script tags, and the
comment tags if you have them, copy the code in the middle
into a brand new plain text file - for example, paste the
code into a plain text editor like Notepad (don't be
tempted to use something like MS Word).
your script here - copy this bit into a .js file
Save this file with a .js extension, for example,
'mycode.js', and upload this page to your server to the
same directory as the web page.
To make your web page reference this new .js file, replace
a single line in the following format:
Just replace 'mycode.js' with the name of your own .js
Upload your modified web page to your server and test.
And there you have it - a smaller page, improved keyword
positioning, quicker load times for your visitors, and
easier script maintenance.
As stated above, both these methods can easily be combined
if you wish, too.
. . .
Technical e-marketer Steve Shaw reveals the technology
behind e-marketing, the stuff the techies don't tell you.
Find out more information at
http://takanomi.com/newsletter, along with details about
how to add a free OptInOver to your web site that reaches
95% of your visitors and explodes your opt-in list.
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