How to Test Classified Ads in Ezines
In most cases, an Internet businesses' primary problem is
getting traffic to their web site. This can be resolved
simply by doing the right type of advertising to target
the type of customer you need to purchase your product
or service. You need to get targeted traffic to your
website, in the quantity you will be satisfied with, and
you need buyers not surfers.
The product or service must have real value and have
wide appeal to the people who are on the Internet. If
the product is not of value to a wide audience, then all
the advertising in the world is not going to help you.
The product needs to excite people. It has to make them
think: I need this. To find a good product, you have to
do some research.
Then, once you are sure you have the right product or
service it's time to advertise. I have tried almost
every means of advertising on the Internet, and the best
bang for the bucks has been ezine classified advertising.
If you want almost instant results, ezine ads are the
most effective way to advertise. If you have a tested
ad that has been proven effective, the results can be
almost instantaneous. Once the ezine is sent out you
can start to see results within 30 minutes to an hour.
There are many variables in ezine advertising. You
can't just throw an ad in a bunch of ezines and
just like magic you're rich. It doesn't work that way.
A classified ad must be tested to find the "killer" ad.
The headline of the ad is the most important part of
a classified advertisement. The headline must catch
your prospects' attention and draw them into
the body of the ad.
Here is how to test a classified ad. First, write five
different small classified ads. Then try to improve
upon them until you love them all and they are perfect.
Then you must shop for some small ezines that offer
low-cost classified ads in a price range of $10 to $15
each, with the highest circulations you can get in
that price range.
Get five autoresponders with a series of sales letters
installed for each of the five test ads. That allows you
to track the results of each ad and do followup sales
letters automatically. Once the letters are installed, you
can use the same sales letters in all your autoresponders
if you're selling the same product. You can also use
ad-tracking URLs. Here is a free-to-join tracking website
called ROIbot. Sign up as a reseller; it comes with
three free tracking URLs.
The purpose of this series of sales letters is
to keep reminding the person that requested more
information that your product or service is still
waiting there for them to purchase. There should be
the original sales letter and at least three followup
letters, up to as many as seven. Most sales
from ezines are not made from the first sales letter.
The sales normally come from the followup letters.
The ad with the best results or the most hits to your
autoresponder is the ad to run. If one of your ads
did very well, then run it again in all five ezines. Or, if
your budget allows you to go with larger, high-circulation
ezines, then do so.
This is the same way a mail-order company does
a test mailing. They first send out 1,000 letters to
test the market for their sales letter and
product before they send out 100,000 letters.
Now it's time to count the money. Let's say the amount of
money you spent on the five ads was $50 and your total
sales were $150. That's a $100 profit for your $50
investment. Now, one of your ads did better than the rest,
so you run this "killer" ad with, say, $150 in ads. You
should bring in no less than $450 in sales, for a $300
profit. This is the way snail mail-order companies test
their mailings. It is done the same way on the Internet.
Once you have this system in place and working, making a
profit each time you advertise, how many times each day
would you like to spend $150 and make a $300 profit?
Your next step is to improve your profits once you have the
money available. Try top spots with your classified ad.
A top-spot ad, of course, is the very first ad that a
reader of the ezine sees. This ad has a better chance of
being clicked on. If you have a well-tested "killer" ad,
the top spot is the place to be.
Then there is the solo ezine mailing where your sales
letter advertisement goes out by itself with no other
advertisements in the mailing. This costs a lot more,
but, once again, if you have found the "killer" ad, you
can add more text to the classified ad, telling people
more about your product or service. The solo ad gets
amazing results if you have a good sales letter.
I can't go into more detail without creating an ebook
or a website on this subject. There are many more variables
to ezine advertising than I can put in this article.
This only covers the basics of how to test ads and
advertise in ezines. If you want to know all the details
of how to advertise in ezines,
About the author:
Glenn Curry is the publisher, author, and webmaster of the
Enterprise ezine. Advertise Free in 230 Ezines with over
200,000 circulation. When you subscribe to the Enterprise
ezine you get the Free ad directory of ezines. For a FREE
subscription just send a blank email to:
Learn how to put your business on automatic pilot and turn
your marketing into a predictable, turnkey, completely
automatic "cash flow machine" that keeps on working ...even
when you're not! Click here,
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