How To Succeed In Business Without Really Trying
Let me ask you this: How many of you receive dozens of ezines
and newsletters in your email every day, which are quickly
disposed of with the click of the "delete" button? That's
what I thought! Shame on you!...OK, ahem, I'm guilty of it too!
Or, at least, I used to be. Since becoming an editor/publisher
myself, I've come to realize just how important the newsletters
to which I subscribe are for me and my business. Frankly, you must
admit there has never been as much free information and valuable
resources all in one place, as online ezines provide. When the
gurus talk about this being the time of a "goldrush" on the
internet, they're not kidding!
Then why "garbage" each newsletter - perhaps the most valuable
resource any online marketer has at his/her fingertips - so
fast? After all, didn't we subscribe to them? And didn't we
subscribe because that ezine appealed to us in some way, or
catered to a particular interest? I would consider the action
of throwing away a newsletter before it's properly read an
attempt to succeed in business without really trying.
It's not as if online newsletters are very "difficult" to
read...two or three articles, a few tips, a handful of ads,
some welcoming and ciao messages from the editor - whew!
Come to think of it, in this day-and-age of high-speed,
mega-this and hyper-that, maybe that IS too difficult to read!
Now, I should point out that this particular phenomenon pertains
more to business and marketing ezines than any other type. Stands
to reason, as there appear to be more ezines in this category
than in any other. Fair enough. But, it's precisely because of
this that I learned you can and should NOT throw these
newsletters away so quickly. Not, at least, until you've read
or examined each issue you receive from top to bottom, and
Let's face it, if you're doing any kind of business - on or
offline - you must take advantage of any resource that will
help you and your business not simply to exist - but to grow!
In the offline world, as we all know, this NEVER EVER EVER
comes free. No siree! But the internet...oh, the internet.
(Let's throw a great big kiss to the person who invented the
internet right now, shall we?) Isn't that why you and I are
here? Where else can someone start a home-based business,
from one computer on one desk in one home for next-to-nothing?
What this ultimately reveals is how important it is to read
all the ezines and newsletters you receive daily. If they
bore you, or you don't like them, then unsubscribe. Easy.
But, for doing business online, there is no more important
resource than an ezine! The articles cover ALL aspects of
marketing on the net. The resources, most of which are still
free, are changing and improving all the time. Needless to say,
this information is priceless.
The classifieds section, itself, represents, arguably, the most
vital aspect of the newsletter: the ads enable you to monitor
your competition! Plus, you can measure the quality of your own
advertising campaign by examining the style and content of other
people's ads. Just because many classifieds are listed at the
bottom of an ezine is no reason to underestimate their value.
They are ALL important. If, from reading all the ads, you only
learn what NOT to do, then you have accomplished something!
This all ads up to one thing, of course: KNOWLEDGE. And, as more
than one philosophy professor is always quick to point out,
"KNOWLEDGE=POWER." Need I say more?
Without question, it's the responsibility of ezine editors to
make their publications interesting and "readable," from
top-to-bottom. If you find it difficult to read online you can
simply print it out to read later, or to file away as a business
To be honest, I don't know if you can succeed in business without
really trying. But if you want to give yourself a huge advantage
with a minimum of effort...just read your ezines!
And keep your pointer off the "delete" button!
About the author:
Mark Greenberg is the editor of the GlobeNet Biz Marketing
Ezine, a free newsletter aimed at helping your business
succeed in the global online marketplace. Subscribe at
http://zine.GlobeNetBiz.com and get 1 FREE ad every week.
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