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Do You Have a Content Plan?
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Do you have a plan in place to grow and share content at
your website?
You'd better.
Because content is what drives the web. And it drives web
business as well. If you have a plan to grow and share
valuable content with your niche, you'll benefit in many
ways...
- Increased Visibility
- Instant Credibility
- A Stickier Website
- More Inbound Links
- Better Search Engine Ranking
- More Website Visitors
- Increased Sales
Would you like to see benefits like that?
It's not as difficult as you may think. This report shares
a simple 4-step plan you can copy and use, starting right
now.
Step 1: Write or acquire content.
The first thing you must do is continually create content.
You can do that by simply writing articles or tips about your niche. Think of all the
things people ask you regularly. Then answer those questions
in a weekly or monthly article.
The key here is to stick strictly with your niche. If your
site is about lumberjacks, write about lumberjack stuff. Every niche has endless
possibilities. Lumberjacks could write about training,
exercises, competitions, etc.
If you hate writing or just cannot do it, hire someone to
ghost write for you. There are thousands of aspiring writers
looking for work. These writers are more than happy to make
money doing what they love, and will willingly churn out
great articles for you. You may be surprised at how
affordable this option can be.
A few websites where you can find writers include...
http://www.freelancewriting.com
http://www.guru.com/category.cfm/511
http://www.elance.com (In the Elance Online section)
Just make sure if you hire a ghost writer that YOU will own
the content when they are done. Make that clear before
hiring them.
Step 2: "Tag" your content with re-publishing rights.
Before you publish your content, take this important step.
Add a small note with each tip or article, that invites all
readers to re-publish your content. This gives them the
right to publish your content on their related website or in
their newsletter.
I call this "pre-licensing" and it is done by simply adding
a small tag, or footer to the end of each article. The
footer looks like this:
Need content? You may use this article at your website, or
in your newsletter. The only requirement is inclusion of the
following sentence - Article by Paul Bunyon of Lumberjack-
Training.com - the definitive source for lumberjacks of all
ages.
In your footer be sure to include a live link to your
website. The link should contain your best keyword phrase as
the anchor text. In other words, the sentence should contain
a keyword based hyperlink to your website. This will help
search engines determine what your site is about. As the
links grow, your ranking will continue to improve for that
keyword phrase.
Step 3: Publish your content internally.
Don't let the word "publish" scare you off. Dictionary.com
tells us that "publish" simply means...
- To prepare and issue for public distribution or sale.
- To bring to public attention; announce
So the first place to publish to is internally. This means
to your own resources.
The first place you start is with your own subscriber list,
if you have one. If not, I suggest you grow one! Starting a
newsletter is really as simple as signing up with an
autoresponder service (http://bizweb2000.com/arservice.htm)
that offers newsletter publishing.
The other "internal publishing" task is simply publishing
your content at your website. Yes, every new article or tip
you write for your niche, deserves a web page of its own. It
takes literally five minutes to paste your article, with
footers, into a web page template and upload it to your
website.
Be sure that when adding your content to your website, you
maintain a single web page that lists, and links to all your
articles. This listing page, or archive makes navigation
easier but more importantly it helps search engine spiders
find your valuable content.
Step 4: Publish your content externally.
Finally, publish your content externally, or outside of your
own site. You can do that by submitting your content to
other websites and newsletters.
No matter what niche you are in, chances are there are other
sites and newsletters about that topic. Seek them out by
spending some time at a few email newsletter directories. A
few of the better ones include...
http://www.ezinehub.com
http://www.ezine-dir.com
An email newsletter (also called ezine) directory can help
you gather and grow a list of email newsletters, including
editor names and email addresses. Contact editors in your
niche once a month with your content. Let them share it with
their readers. Of course, you'll include your footer with
URL after each article.
Some final tips about your content before you get busy...
- Don't publish self-serving content. Keep it strictly
informational.
- Always proof-read your content 3 times. If you have
another pair of eyes available, have them read it too.
- Include references to clever and helpful websites when you
find them. If readers find useful sites they'll be sure to
read your content every time they come across it.
(It's OK to use affiliate links sometimes, but not always.)
- Keep your footer short and to the point, especially when
you are sharing your content with editors in hopes of
getting it re-published.
That's it! Four steps to an effective content growth and
sharing plan. I've been using this very plan for 7 years so
I know it works. I suggest you implement this plan or a
similar one right away. It will pay huge dividends over
time.
. . .
Copyright © Jim Daniels - All Rights reserved
Jim Daniels is currently the 3rd most popular Internet
marketing guru on the Internet, according to the GuruDaq
Index.
He is author of five Internet Marketing books and one of the
few marketing experts that will consult with you personally. (And he's actually affordable.)
You can hire him here. http://www.make-a-living-online.com/page5.shtml
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