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2 Persuasion Forces That Compel Fence-Sitters To Buy Now

Let’s say you’re sending targeted traffic to a knockout sales letter with an irresistible offer. And yet, your sales conversion is still low. What’s going wrong? Your site visitors may be experiencing buying anxiety. And backing out of the buying decision at the last minute. So how do you remedy buying anxiety?

You have two powerful options you can deploy to remedy this problem. I call these two options, persuasion forces. They are Scarcity and Urgency. Chances are, you may have heard of them before. And maybe you already employ them to a certain degree. But before I show you a few clever tricks to amplify these two persuasion forces let’s define both of them first.

Urgency -create an offer where if someone buys they’ll get a free bonus, lower price, or special service with purchase of your product.
Example: "If you order within the next ten days you’ll get $550 worth of bonuses absolutely free!"
Scarcity - create an offer where only a certain quantity of product or variations of a product will be sold.
Example: "I strongly urge you to take advantage of this offer as we’ll only allow 15 lucky people membership into our inner circle."
Ways to amplify urgency:
  1. Make the timeline 7 days or less. Depending upon your situation you should experiment with giving them only 2-3 days to act.

  2. Tell them how you’re experiencing hardship by giving them a great deal and that you’ll pull the offer immediately once the deadline expires.

  3. Tell them if too many people order, you may decide to end the offer before the deadline expires.

  4. Tell them you’re making an offer with such a short deadline because you need to pay your taxes, fund some kind of expansion project, make up for an accounting mistake, or cover some kind of misfortune you’ve experienced.

Ways to amplify scarcity:
  1. Tell your prospects that you’re only allowing X amount of your product to be sold in this special offer and tell them how big your mailing list is.

  2. Tell your prospects that you have an outrageously small quantity of product that you’re making available in your offer. And then, three months down the road make the same offer again in order to meet your sales quotas.

  3. Tell your prospects that in the past, when you’ve made offers like this, your product sells out within 24-48 hours of making your offer public.

  4. Tell your prospects that certain people or companies on your list have a history of buying large quantities of your product and that if they don’t act immediately, everything may be bought up because they waited to long.

. . .

Mike Jezek, The Psychological Sales Letter Specialist is a Houston, TX based copywriter and author of several copywriting books. You can get a free copy of his "Sales Letter Super Weapons" ebook by emailing You can also learn how to wield compelling psychological copywriting tactics by reviewing his treasury of articles at

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