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The Art of Bartering To Promote Your Business

So, you've found the perfect e-book or piece of software to help your business "really take off." After reading only halfway through the sales page, you are convinced that this is something you simply 'must' have.

You eagerly scroll to the bottom of the page, looking for the price, turns out that it costs a little bit more than your budget will allow. With a sigh of regret, you accept the fact that you're "out of luck" - right?


The fact that you are unable to buy something doesn't necessarily mean that it's beyond your reach. Have you considered bartering?

Bartering is the oldest form of business. It involves getting something which is valuable to you by trading something that is of value to the other person - in this example, the webmaster of the site with the 'must have' tool.

By using the barter system, I have obtained literally thousands of dollars' worth of valuable information and tools. Things that I have traded for include e-books, software, and memberships to "members-only" websites.

The process is simple - when you come across some information or a tool that you feel will benefit your business, send an e-mail to the webmaster. Tell them what impressed you about their product, and let them know that you are interested in getting it. Close your letter by offering to provide your product or service in exchange for theirs.

In addition to giving you access to valuable resources that you wouldn't be able to afford otherwise, bartering can also be a great way to promote your business.

When you find that a product or service has really helped you, write the webmaster another e-mail. Tell them what you have gained from their product/service - be specific. Sign the letter with your name, the name of your website, and your URL. Include a P.S., giving the webmaster permission to use your comments as a testimonial.

Most webmasters will include your website name and URL along with your name, when they post your testimonial on their own site.

Many of the people that you trade with will be impressed enough by your product or service that they will write *you* a testimonial. Personal testimonials increase your credibility, making people more likely to do business with you. The 'bottom line' is that this will increase your sales!

Bartering is also a fantastic way of networking - building profitable relationships with other webmasters that you can do business with again and again.

As you can see, this is a very easy-to-use form of promotion, and a great way to get things that you couldn't afford, otherwise. So, the next time you see a gizmo or gadget that you "can't live without," give the webmaster your best cyber-smile and say, "Wanna trade?"

Article by Troy J Hoecherl
For a Complete Guide to Bartering, including Copy-and-Paste Templates, Check out "No-Cash Networking"

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