The Art of Bartering To Promote Your Business
So, you've found the perfect e-book or piece of software to
help your business "really take off." After reading only
halfway through the sales page, you are convinced that this
is something you simply 'must' have.
You eagerly scroll to the bottom of the page, looking for
the price, and...it turns out that it costs a little bit
more than your budget will allow. With a sigh of regret,
you accept the fact that you're "out of luck" - right?
The fact that you are unable to buy something doesn't
necessarily mean that it's beyond your reach. Have you
Bartering is the oldest form of business. It involves
getting something which is valuable to you by trading
something that is of value to the other person - in this
example, the webmaster of the site with the 'must have'
By using the barter system, I have obtained literally
thousands of dollars' worth of valuable information and
tools. Things that I have traded for include e-books,
software, and memberships to "members-only" websites.
The process is simple - when you come across some
information or a tool that you feel will benefit your
business, send an e-mail to the webmaster. Tell them what
impressed you about their product, and let them know that
you are interested in getting it. Close your letter by
offering to provide your product or service in exchange
In addition to giving you access to valuable resources that
you wouldn't be able to afford otherwise, bartering can also
be a great way to promote your business.
When you find that a product or service has really helped
you, write the webmaster another e-mail. Tell them what you
have gained from their product/service - be specific. Sign
the letter with your name, the name of your website, and
your URL. Include a P.S., giving the webmaster permission
to use your comments as a testimonial.
Most webmasters will include your website name and URL along
with your name, when they post your testimonial on their own
Many of the people that you trade with will be impressed
enough by your product or service that they will write *you*
a testimonial. Personal testimonials increase your
credibility, making people more likely to do business with
you. The 'bottom line' is that this will increase your
Bartering is also a fantastic way of networking - building
profitable relationships with other webmasters that you can
do business with again and again.
As you can see, this is a very easy-to-use form of promotion,
and a great way to get things that you couldn't afford,
otherwise. So, the next time you see a gizmo or gadget
that you "can't live without," give the webmaster your best
cyber-smile and say, "Wanna trade?"
Article by Troy J Hoecherl
For a Complete Guide to Bartering,
including Copy-and-Paste Templates,
Check out "No-Cash Networking"
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