Internet Marketing Expert Can't Give Away $100 Bills!
Yes the above statement is a true story. Most importantly to you
is, *the fact* we couldn't even give away $100 bills on the
internet. This incredible experiment reveals why most don't make
money online and what you can do RIGHT NOW to change that and
start profiting immediately.
Here's what happened: We created a web site making a legitimate
offer to give away free money, promoted it through search
engines and newsgroups, and left the web site up for several
months - but not a single person took us up on it.
(This story does have a happy ending though - keep reading to
What does this mean to you and your online business? If you are
selling anything less attractive than free hundred dollar bills
(and that's most everybody, by the way) then it is *critical*
that you keep reading to learn the very big problems you face in
order to make money online.
Most People Don't Understand Just Exactly How Hard It Is To Make
Money On The Internet - Or How Easy It Can Be IF You Do
Everything Exactly Right.
Unfortunately, the plain truth is: it's hard to sell ANYTHING On
The Internet! And if you don't mind my being blunt, I'm going to
tell you the main reason why more people aren't buying from you:
They Don't Believe One Darned Word You Say! Literally. They're
sick of being lied to. Sick of being misled. Tired of outrageous
offers, unsolicited email spam, products that don't work as
advertised, and people who hide behind fake names and fake email
And Here's The Problem: Even if you are selling the greatest,
most effective, amazing product or service in the history of the
world (even free $100 bills), I GUARANTEE you that whatever you
are doing to establish your credibility right now isn't enough.
You've got to BEND OVER BACKWARDS to prove that you and your
offer are legitimate and believable, and it's likely that you're
not doing even half of what you should do to maximize your
sales. (Which is good news for you, because after reading this
article you should be able to *instantly* increase the
profitability of your website or online business. :-)
Let me repeat that, because this is one of the most important
things about selling on the internet that almost everybody is
missing. . . You've Got To Bend Over Backwards To Prove That
*YOU* And Your Offer Are Legitimate.
You can blab on for hours about how great your product or
service is, but without spending time establishing how
trustworthy and legitimate YOU are, you won't make the sale.
Let's take our attempt to sell $100 bills as an example. I'm
going to dissect our ad and tell you everything that was wrong
with it. Are you making any of these mistakes?
(Here's the ad we ran on a Freeyellow free web site:)
I'LL SEND YOU A $100 FOR FREE!!!! you just pay the cost of
$10.95 to have it mailed to you by overnight delivery!! My
supplies of these $100 bills are limited if I run out your order
will not be processed so act now!!!!! Act now to get $100 (U.S.
Currency) by overnight delivery!!!!!! WHERE ELSE CAN YOU GET $100
FREE? Click Here To Order Online
Would you take a free $100 bill if you read that ad?
First off, let me ask you a question: If you knew for a fact
that the above offer was legitimate and true in every way... How
many $100 bills would you buy? (Dumb question, right?) Then why
didn't people try to buy thousands of them? There's only one
reason: The ad did not have credibility. And even though this
example is on the "outside edge", the same problem exists in
virtually every ad on the net. I'm here to tell you that no
matter how well you think you've established your credibility in
your current sales letter, you can do more - and doing so will
put your sales through the roof!
OK, what's wrong with the ad we ran?
I hope these tips have been of use to you. If you put these
concepts into action in your online marketing, you should easily
be able to increase your sales.
- Too many exclamation points. Makes it sound "hypish" and
destroys credibility - without credibility, no sale.
- We don't identify ourselves in the ad. That's a terrible
mistake, and I don't just mean our company name... Any scam
artist can register a fictitious business name, and they're easy
to hide behind. Without a clear identity behind the offer - to
defray any fears your prospects may have - even the best offer
with a triple your money back guarantee means nothing... you
won't get the sale.
You should always have a "clear identity." You should have a
phone number, address, and whenever possible a fax number. NEVER
use hotmail, usa.net, or other throw-away free email addresses.
Those who are out to scam you and run *almost always* use
throw-away email addresses - free email addresses. At least with
a legitimate ISP email account, the customer has some feeling
you can be found if you turn out to be one of the "bad eggs" - a
- Need to give credentials. I should have established that I'm
an expert in my field, should have listed famous and successful
clients I've worked with ...you get the point. You must do
everything you can to show your credentials, because that helps
to build credibility.
- Need testimonials. I should have listed happy customers of
ours and happy people who had previously order $100 bills, using
FULL names whenever possible, not initials. Testimonials are a
great way to gain credibility. Even the weakest of testimonials
can make a dramatic difference in your sales. HARVEST those like
the golden nuggets they are... When a customer writes you saying
nice things, *always* write back and ask, "Can I quote you on
that?" - You'll be surprised how many say, "no problem" and this
alone can make such a difference in your success you won't
believe it until you've tried it.
- Give full contact info like our business address and phone
number to establish that we're "real people". There are many
services where for a few dollars a month you can get a "one
number for everything" services, taking both voice mail messages
and faxes and forwarding them to you via email.
- Here's a very important one: We need to explain WHY WE ARE
DOING THIS. Lots of people miss this point. If I explain that
we're giving away $100 bills as an experiment, or because I'm a
wealthy philanthropist, etc., people understand what's going on,
and there's a better chance they'll believe me.
This short "crash-course" I've presented here is just the tip of
the iceberg. In order to cover the topic of credibility and
effective online marketing fully, there is much to cover - and
this one simple topic will help skyrocket your sales faster and
more effectively than anything else... it's one of the crucial
keys that most are missing!
If you want to learn everything you need to supercharge your
business instantly, I strongly recommend becoming a member of
our Masters of Marketing Inner Circle.
We've taken all the tried-and-true, hard-hitting methods we've
used to boost online sales for our clients and made them all
available to our Inner Circle members on our password-protected
We go into much more detail about establishing credibility
online, as well as revealing every trick, method, and technique
we've used to make our clients money. Get the *complete*
archived collection of ALL of Mike's most profitable marketing
tricks, techniques, and products: Everything you need to create
great wealth now. Click below For This Unique And Limited
- Our super-secret , never-before-used-on-the-internet method of
overcoming skepticism that helps our web sites earn an average
of as high as $4 per visitor! -This "closer" works like a charm,
and no one (and I do mean no one) is using it online besides us.
- Bizarre and little-known facts about guarantees and how to use
them to *instantly* boost your sales. (You may be shocked at
what you'll learn - even most people who offer excellent
guarantees aren't doing this right!)
- How to find the right headline, and how it can effect your
sales by as much as 1,600% (You probably already know you need
a good headline, but how do you write one? Learn special
brainstorming techniques to create a winner.)
- The 10 deadly mistakes that can kill your sales (are you
making any of these?)
- How we RAISED the price on one of our client's products and
tripled their sales AT THE SAME TIME! (How would you like to do
that with your product or service?)
- How a "killer" ad can actually KILL YOUR SALES - What most
people don't understand about writing ads, and how it may be
killing your sales without you even knowing.
- The browser compatibility bugaboo: Did you know that a
sizeable percentage of people might not even be able to view
your web site? A web site of one of my clients that I consulted
for couldn't be viewed at all by 30% of his visitors! I'll show
you easy ways to make sure this doesn't happen to you.
- How to turn browsers into buyers. Crucial tips and methods to
almost force your readers to buy now instead of put it off.
(Learn the secrets of how our website marketing clients
consistently make a sale for each eight to ten visitors they
get! This kind of conversion rate is virtually unheard of online
- but can be achieved with our fool-proof methods of
- Tales From The Crypt: How a "best ad" failed miserably, and
how the ho-hum follow-up made big money like clockwork. (Learn
from our mistakes as well as our successes.)
- Stop fishing in the dark: How to use FREE cutting-edge
tracking scripts to tell exactly where you visitors are coming
from. (This is must-know information or you'll never know where
to focus your efforts.)
- Frankenstein Marketing (tm): Assembling the perfect selling
beast. (It may be ugly, but it can explode your sales like
nothing else you've ever seen.
Copyright 2000 Mike Enlow All Rights Reserved - This article may
NOT be reprinted, posted, or distributed without the permission
of Masters of Marketing
Mike Enlow is the director of the Masters of Marketing Inner
To download his free ebook "Online Stealth Marketing",
go to: http://startupinternetmarketing.com/stealth
P.S. -The ending of the $100 give-away saga: You'll be happy to
know that once we marketed our free $100 correctly by
establishing credibility in the ways that you'll learn as one of
our Inner Circle members, we sold a $100 bill to the very first
person we contacted. It really can be easy to sell on the
internet if you use these special methods for establishing your
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